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American Express, Winner 2011, The Deutsche Bank Best for Innovation & Engagement Award

American Express is focussing on developing its leadership into visible ‘champions’ of flexibility for the whole business and has put in place a programme to develop its top people into effective leaders of a flexible culture. The programme is designed to make sure that the leaders of the business fully understand and embody a flexible working culture: what it really means, understanding the business case at a fundamental level and how it can benefit the whole organisation and its people.. This will, in turn, bring a competitive advantage as flexibility embeds throughout the organisation and managing flexibility becomes a core skill of all senior leaders.